Also, for my Sports Brand Strategy course, we were asked to flip the switch and look inward. We had to analyze our own personal branding and how our current communication efforts align (or don’t) with our own brand strategy.

Furthermore, we had to come up with three new creative ideas we could implement that would feel authentic to our brand.

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There is nothing scarier than this … however, it really pushed me to think deeply about how I portray myself in the world as a product, and think critically about whether or not this aligned with how I view myself.