Another piece created for my Art Direction course, we were to design a two-sided postcard for Tillamook’s new series of summer mash-up flavors. These postcards will be handed out at farmers’ markets across Oregon, accompanied by samples to promote the new ice cream range.

The design should include an expressive type lock-up as the focal point, with graphic elements to help depict the feeling of the flavor. I used Procreate to hand-draw the “Cotton Candy” text and other small details, like the drips, bees, and cotton candy design.

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Keywords: Airy, Nostalgic, Whimsical